What’s your mid-year strategy? The next couple months carry vast opportunity with both current clients and prospects. There’s no looming renewal deadlines or employer end of the year close-out urgency or organizing open enrollment meetings. So how are you leveraging the time?
I’m sharing 3 ideas to help make the most of your mid-year efforts….
Can you SHOW your clients how much money you’ve helped them save? One of our brokers recently shared on LinkedIn that he’d helped clients save $817,000 in the past few years with freshbenies (just one of the many strategies they use with their clients). WOW – that’s real money!
I KNOW you’re implementing strategic ideas to contain skyrocketing out of pocket costs. While you continuously strive to care for your clients, the realities of healthcare in our country make it more challenging each year. As I’m sure you’re VERY aware, unfortunately employees and their families are paying for more than ever before: click here to get our infographic with current stats.
What if I said selling employee benefits to employers isn’t the main goal for brokers? While reading our freshbenies book of the quarter, The Little Red Book of Selling, I was reminded a broker’s role isn’t to sell benefits packages, but to give companies the opportunity to buy benefits for their people.
How do you introduce new services to your clients?
Your client is never eager to hear about another product. They don't want to take time to hear about another product. And they don't have money for another product. Stop taking them products.
BUT, your client always has time, interest and money to solve their problems. So, don't shy away from talking about client problems. Even when the problems have to do with their benefit programs.
How long have you been in the insurance industry? Whether it’s 5 or 25 years, you’ve had opportunity to see a lot of change. Premium and out of pocket costs are skyrocketing.
Have you seen this finding from a MetLife Employee Benefit Trends study?
“As the number of benefits offered in the workplace rises, so does employee appreciation, including their intent to stay….”
It begs the question: how can smaller employers compete with larger companies when it comes to their benefit plans?
I was sick for over 3 weeks and nothing was helping. I learned my employer gave us freshbenies for free so I tried it.
I was able to set an appointment time for a doctor to call me (since I was at work).
I got the call in 10 minutes and had the cough meds and an antibiotic sent right over to my pharmacy.
The doctor that helped me was super friendly and even had me laughing a few times. This is such a great service :)