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Our Story

About us

We’re about working hard for you and having fun while we do
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Who do we help?

We help our members save hundreds to thousands on their healthcare. We help insurance brokers provide a strategic approach to their employers. We help employers contain costs and increase access to care for their employees. AND, we make it simple & fun so the benefits really gets used!

We believe

  • 1

    ...that busy families should have access to trustworthy, real-life healthcare solutions that control their dime, time and peace of mind.

  • 2

    ...in giving back! We donate 20% of our profits to charities that make a positive impact on healthcare in the US and throughout the world.

  • 3

    ...that the members, employers and broker partners who put their trust in us deserve best-in-class service - and our entire team is focused on making sure it happens every day.

  • 4

    ...in having fun! Because, seriously, if you’re going to work this hard, you should have fun while doing it!

Who we are

Entrepreneurs. Strategists. Health Reform Advocates.
Reid Rasmussen
Co-Founder & CEO

Born and raised a Canadian, one of Reid’s proudest moments is becoming an American citizen. His entire career has been dedicated to helping Americans gain access to quality healthcare.

In 2009, he considered what Americans would need if the Affordable Care Act (ACA) passed. Based on his experience as a Canadian, he knew that up-and-coming non-insurance tools such as telehealth, doctors online, advocacy, and discounts would be in dire need.

Once he had the idea for a solution, he knew exactly where to turn for help…his lovely & talented wife.

Heidi Rasmussen
Co-Founder & COO

Heidi spent 27 years with a major department store where she held store and corporate management positions in marketing, buying, brand management, training and store environment. Being a “jack-of-all-trades" uniquely positioned her to run a successful business.

No matter what the product or service, she’s learned people want brands that engage and simplify their lives. Even more, they want brands to follow through on their promises.

There’s only one thing that would cause her to consider leaving her career in retail and that was her favorite person, Reid.

Tonia Degner
Chief Strategy Officer

Tonia has been a leader in the retail industry for 20+ years with a focus on driving vision and growth strategies in large P&L business sectors.

Her most recent experience includes Director positions at Amazon.com where she created disruptive strategies for major brands.

She joined freshbenies because of her passion to enhance the American healthcare experience with innovative solutions.

Meet the team!

So much talent. One goal. We’re all working to help our clients control their healthcare dime, time and peace of mind…each in our own special way!
David Jones
Broker Sales Executive – West
Neil Kennish
Broker Sales Executive - Central
Adam Hodge
Broker Sales Executive - East
Jadd Kekhia
Broker Sales Representative - Small Group
Adele O’Reilly
Client Services Manager
Trey Williams
Client Services Specialist
John Maxwell
Digital Marketing Manager
Jeanette Edgar
Digital Marketing Manager
Tammy de Wet
Project Specialist
Terri Martinez
Engagement Coordinator
Janet Hilton
Senior Project Manager
Member Services Team
The Team