“What are you doing for employees that don’t qualify for benefits or didn’t elect health insurance coverage?” If you aren’t already asking your clients and prospects this question, I’m urging you to start!
Although rising health insurance premiums may make the question challenging for employers to answer, it’s also become increasingly important to ask. I see that there are two distinct ways to serve the unbenefited…
1) benefits the employer can provide
2) benefits the employer can offer
Remember the Amazon Fire Phone? Did anyone besides me own one?
I anxiously awaited my new phone’s arrival in July of 2014 – excited to be an early adopter of new, cool innovations. My excitement quickly turned to frustration once the phone arrived.
Six months later, it went back in the box and I went back to owning an iPhone.
How many companies do you work with that have Millennial decision-makers?
Whatever your answer, it will certainly increase. “Mature Millennials” are in their mid-30’s and are beginning to take on leadership and management roles in their organizations. By 2025 they’ll represent a whopping 75% of the workforce. In just a few years, the majority of business leaders will be Millennials.
How does this impact you as a broker? How will this generation function as leaders of companies and managers of the generation coming behind them?
Now that we’re through the Q4 crunch, are you getting to know your family and friends again (kidding, not kidding)? A big part of my “off-season” is spent learning and planning and books are key in this process.
I read (or re-read) books from successful business owners, marketers, and entrepreneurs. Reid Rasmussen, the CEO of freshbenies, encourages our entire team to read constantly (check out his 5 tips to maintain the habit).
I have the craziest conversations with people telling me that social media and marketing activities are a waste of time, and they don’t see how social/marketing could influence anything substantial, like their business. And when I look at their LinkedIn profiles, I see zero activity. Yet, some have hundreds of connections.
The time comes when you know you need to make changes in your business, but changes can be intimidating. How do you know if the team will accept the new ideas? How do you know if the clients will like it? How do you know the changes will even work?
Well, the short answer is that you don't know, and that's okay. In fact, it can be to your benefit. Not knowing and choosing to move ahead anyway can actually become a competitive advantage for you if you approach it with strategic intent.
Marketing has taken on a critical new role for insurance agencies, and understanding what that role is, how it impacts your business, and what you need to do about it is simply table-stakes for successful businesses. It’s not a nice-to-have anymore, and it’s time to decide that you’re either going to commit to it, or you’re going to become increasingly irrelevant to potential buyers. Your choice.
We LOVE our freshbenies!!
We went on a cruise and right as we were finishing our trip, my son got sick. We were 9 hours from home and had planned to just drive home that day.
I called Telehealth, got him a prescription called in to a local pharmacy while we were still in Galveston and got him all taken care of. Total lifesaver!