Have you ever returned from a conference with literally dozens of "must do" strategies in your brain? I just attended the 2018 ASCEND Agency Growth & Leadership Summit in Music City, Tennessee. A tremendous amount of talent was in the room and tools and strategies were shared to help agencies grow to the next level.
I'm sharing 5 of my favorite overall learnings. Believe me, it wasn't easy to narrow the list!
Now that we’re through the Q4 crunch, are you getting to know your family and friends again (kidding, not kidding)? A big part of my “off-season” is spent learning and planning and books are key in this process.
I read (or re-read) books from successful business owners, marketers, and entrepreneurs. Reid Rasmussen, the CEO of freshbenies, encourages our entire team to read constantly (check out his 5 tips to maintain the habit).
I have the craziest conversations with people telling me that social media and marketing activities are a waste of time, and they don’t see how social/marketing could influence anything substantial, like their business. And when I look at their LinkedIn profiles, I see zero activity. Yet, some have hundreds of connections.
How did your enrollment meetings go this year? I know, you probably ran right into the holidays after surviving Q4 and haven’t had a minute to process all that happened.
In my 15 years in the employee benefits industry, I’ve had my share of great and not-so-great enrollment experiences. I’m sharing 4 tips to help make the most of your voluntary enrollment meetings, particularly with larger groups…
Can you believe another year is coming to a close? We’ve watched a new administration come into office, witnessed a bit of failed legislation, and seen some major merger and acquisition headlines. Without a doubt, more will unfold in the healthcare industry in the coming year.
But first, we’re looking back at our FIVE most popular articles from the year gone by. Here we go…
What if I said selling employee benefits to employers isn’t the main goal for brokers? While reading our freshbenies book of the quarter, The Little Red Book of Selling, I was reminded a broker’s role isn’t to sell benefits packages, but to give companies the opportunity to buy benefits for their people.