Now that we’re through the Q4 crunch, are you getting to know your family and friends again (kidding, not kidding)? A big part of my “off-season” is spent learning and planning and books are key in this process.
I read (or re-read) books from successful business owners, marketers, and entrepreneurs. Reid Rasmussen, the CEO of freshbenies, encourages our entire team to read constantly (check out his 5 tips to maintain the habit).
I have the craziest conversations with people telling me that social media and marketing activities are a waste of time, and they don’t see how social/marketing could influence anything substantial, like their business. And when I look at their LinkedIn profiles, I see zero activity. Yet, some have hundreds of connections.
How are your enrollment meetings going?
In my 15 years in the employee benefits industry, I’ve had my share of great and not-so-great enrollment experiences. I’m sharing 4 tips to help make the most of your voluntary enrollment meetings, particularly with larger groups…
I’ve found that there are TWO key components for successful enrollments meetings…
Can you believe another year is coming to a close? We’ve watched a new administration come into office, witnessed a bit of failed legislation, and seen some major merger and acquisition headlines. Without a doubt, more will unfold in the healthcare industry in the coming year.
But first, we’re looking back at our FIVE most popular articles from the year gone by. Here we go…
What if I said selling employee benefits to employers isn’t the main goal for brokers? While reading our freshbenies book of the quarter, The Little Red Book of Selling, I was reminded a broker’s role isn’t to sell benefits packages, but to give companies the opportunity to buy benefits for their people.
Unless you’re living under a rock, you’ve heard about the increase in identity theft. It seems like there’s a big news story every week about breaches, etc. Target, Yahoo, and Equifax exposed most of the country - now we're learning that 57 million Uber users and drivers had their personal info hacked LAST YEAR. In other words, no one is safe.