Do you hesitate introducing a new benefit to your HR Director clients because you see they already work with so many vendors? It's wise to evaluate the impact implementing new benefits has on your clients - and to pick partners who make that implementation and ongoing service smooth.

With that in mind, we're sharing 4 ways freshbenies makes life easier for HR clients…

1. Strengthen the core

Don’t worry, we're not talking yoga here. When it comes to benefits, healthcare is the foundational component employees expect and need for their households. But, there is less coverage and more confusion associated with the health plan these days. Giving employees tools to help navigate their health insurance AND healthcare makes the existing benefits package even better – for employees and employers alike.

Now, what about those employees who aren’t eligible for benefits or don’t elect benefits? With freshbenies, you have high-value healthcare benefits for all employees. That’s a differentiator and helps build loyalty. 

2. K.I.S.S (a lobster?)

You've likely heard of this acronym: K.I.S.S. (Keep It Simple Sweetie). Introducing a new service or product is that much more difficult when it’s hard to explain to employees, which leads to low engagement. Further, when employees do engage, the experience itself needs to be simple and smooth.

That’s why the freshbenies Member Engagement System is so powerful. Employees receive ongoing, customized communications for their specific package. From emails to videos, apps to portals, and AI assistants to live customer service specialists, freshbenies continuously works to serve members in ways that are both convenient and fun – all of which helps drive market-leading utilization.

Check out this video showing members the easiest way to activate their membership (and to understand the weird lobster reference above)…

3. Introduce their new BFF

Employees often come to HR with billing questions or in search of medical procedure advice. Implementing an Advocacy service like the one in a freshbenies membership gives HR teams a fantastic answer: call your Advocacy Health Pro. A professional Advocate that's separate from the insurance plan gives employees an unbiased resource when they need help understanding benefits, reviewing medical bills, and making smarter healthcare decisions. Check out this article for 6 real-life ways Health Pros simplify healthcare.

Advocacy services not only help the HR contact and the employee, but it’s a great way for the company to avoid any liability if a well-meaning HR team member gives incorrect advice (not to mention worrying about the privacy issues with HIPAA). Plus, empowering an employee to make a better healthcare decision can also save big money to the employer’s bottom-line. 

Advocacy alone can take a HUGE workload off HR’s desk while providing a dedicated, valid resource for their teams. 

4. Bring the power of ONE

Speaking of workload reduction, because freshbenies combines multiple solutions into one program, HR implementation time and communication to employees is that much easier. 

Along with one solution, freshbenies provides one convenient place called the freshbenies Employer Portal where the HR team can…

• Track usage and SAVINGS, plus print reports from their customized Utilization Dashboard
• Find forms, flyers, and videos for package-specific communication – without creating on their own
• View and manage invoices
• Add, deactivate, and update Members 

Having a multi-faceted solution with simple administration, features and communication resources as part of the benefits program? Yep, that’s making their life easier.

Now it’s your turn! How do you make life easier for your HR clients? Comment below or email us at brokers@freshbenies.com.