What kind of experience do your clients have when they engage the healthcare system? Employers usually hear stories that sound something like this recent LinkedIn post….
Now consider that this quote was from an educated, experienced benefits advisor…UGH!
Brokers, do you consider only “traditional insurance products” worthy of your clients’ time, attention and budget? Most of the brokers I work with don’t think this way, but I’ve had conversations with older-thinking brokers boxed into the idea that any benefit outside of the health plan is something they don’t need to care about.
How often do your groups experience changes in carriers or plan designs? It’s commonplace in today’s benefits landscape. But, how do you help your groups diminish frustration points that come along with such changes?
Last fall, one of our brokers came to us with a unique challenge in this area which led us to a great strategy conversation – one of our favorite things to do.
What’s one of the top challenges facing employers today? Unemployment rates nearing a record low.
Your groups need to keep top talent from competitors and attract new team members. This is one of the main reasons they look to you, as an employee benefits consultant. A strong benefits program, competitive pay, vacation, and flex time might be the minimum to get a candidate interested. But, how can the employer really stand out?
When is the last time you communicated an important piece of information that no one remembered? It’s frustrating and many times, the effects can be significant.
As a former HR Director, sometimes I felt my communication style was the rapid transit blasting info at people as fast as possible. Other times it was like a steam engine, huffing and puffing along. I often wondered if either method was actually working, but I can tell you this: creative help from one of my vendors was ALWAYS appreciated.
How do you make decisions about technology investments?
Technology has created new habits in all of us - including our clients. Just consider how you use the internet, apps, social media, or text messaging each day.
As a professional, you have a choice: to ignore what’s going on or keep up! I say keep up! But, be strategic. Not everything that’s “new and shiny” serves your goals and objectives.
“What are you doing for employees that don’t qualify for benefits or didn’t elect health insurance coverage?” If you aren’t already asking your clients and prospects this question, I’m urging you to start!
Although rising health insurance premiums may make the question challenging for employers to answer, it’s also become increasingly important to ask. I see that there are two distinct ways to serve the unbenefited…
1) benefits the employer can provide
2) benefits the employer can offer
Remember the Amazon Fire Phone? Did anyone besides me own one?
I anxiously awaited my new phone’s arrival in July of 2014 – excited to be an early adopter of new, cool innovations. My excitement quickly turned to frustration once the phone arrived.
Six months later, it went back in the box and I went back to owning an iPhone.