Broker blog

We're a few weeks into the new year. Now's a great time to reflect on your renewal season. Was it simpler than ever this year? Or was it more painful?
 
Changes to carriers, plan designs or both are commonplace. Each drives questions for you and your team - who are already working harder to service clients than ever before.

Here's ONE strategy: Install Advocacy

Cut healthcare confusion for employees and lighten the load for your internal team with Advocacy. Here's 3 impacts.

Utilization and engagement are HUGE when it comes to employees and their benefits. That’s why freshbenies is committed to driving utilization with a smooth, streamlined tech experience - for employers and their employees. 

It's also why we offer an employer-branded experience for your clients in their freshbenies tech. Check out the quick deets below...

1. WHAT

Employees see your client’s name and logo in their freshbenies app and portal.  Here's a sample...

Healthcare is still complicated. Make that statement in any room and you’ll get agreement. Here’s another statement that’s just as true: a premium Advocacy service removes complication IRL on a personal level – just like the Apple Genius Bar!

The Advocacy service within a freshbenies membership solves six different client issues. Today I'm sharing a fast recap of THREE…

What kind of experience do your clients have when they engage the healthcare system? Employers usually hear stories that sound something like this recent LinkedIn post….

Now consider that this quote was from an educated, experienced benefits advisor…UGH! 

Brokers, do you consider only “traditional insurance products” worthy of your clients’ time, attention and budget? Most of the brokers I work with don’t think this way, but I’ve had conversations with older-thinking brokers boxed into the idea that any benefit outside of the health plan is something they don’t need to care about.   

How often do your groups experience changes in carriers or plan designs? It’s commonplace in today’s benefits landscape. But, how do you help your groups diminish frustration points that come along with such changes?

Last fall, one of our brokers came to us with a unique challenge in this area which led us to a great strategy conversation – one of our favorite things to do. 

What’s one of the top challenges facing employers today? Unemployment rates nearing a record low.

Your groups need to keep top talent from competitors and attract new team members. This is one of the main reasons they look to you, as an employee benefits consultant. A strong benefits program, competitive pay, vacation, and flex time might be the minimum to get a candidate interested. But, how can the employer really stand out?

When is the last time you communicated an important piece of information that no one remembered? It’s frustrating and many times, the effects can be significant. 

As a former HR Director, sometimes I felt my communication style was the rapid transit blasting info at people as fast as possible. Other times it was like a steam engine, huffing and puffing along. I often wondered if either method was actually working, but I can tell you this: creative help from one of my vendors was ALWAYS appreciated.