Skip to main content

    1-855-647-6762 Member Services

Node view

ADVOCACY: 1 Strategy with 3 BIG Impacts

Jan 27, 2022

We're a few weeks into the new year. Now's a great time to reflect on your renewal season. Was it simpler than ever this year? Or was it more painful?
Changes to carriers, plan designs or both are commonplace. Each drives questions for you and your team - who are already working harder to service clients than ever before.

Here's ONE strategy: Install Advocacy

Cut healthcare confusion for employees and lighten the load for your internal team with Advocacy. Here's 3 impacts.

1. Equip employees to get the most out of their benefits this year

Many business owners are expanding their benefits package to retain and recruit talent. There could be 12-15 benefits at play. Which is great, but more benefits also adds to complexity and confusion. An Advocate to provide guidance on the entire package empowers employees get the most out of their benefits. That increases employee satisfaction - and that makes employers happy.

2. Save employers unnecessary healthcare costs 

Giving employees expert guidance plays out to save thousands in unnecessary healthcare costs for your clients. Most employees simply don’t realize an MRI price can vary wildly at two locations just a few miles apart - let alone the expensive snowball effect that can come from uninformed provider selections.

When you install a high-touch Advocacy service with a smart launch strategy and ongoing engagement campaign, you give employees a go-to healthcare expert PLUS teach them consumerism behaviors. That drive savings to the employer's bottom-line.

Advocacy Infographic

3. Lighten the burden for your client HR teams - and your internal team

The last two years have brought challenges to every workplace. Burnout is a real concern. And in the coming year, we should expect a spike in medical services due to screenings and procedures put off during the pandemic. That means a spike in employee questions as well.

A trusted Advocacy partner is a game-changer. It gives a fantastic answer: call your Advocacy Health Pro. You can be confident clients have a terrific service that won’t put the business at risk. And you'll be setting the stage for a fantastic open enrollment in 2022. Here’s how one of our broker partners put Advocacy to the test for a big win in the busiest season of the year.

At a time when employers are truly competing for top talent, Advocacy is a strategy win. Install it with a powerful engagement platform alongside other consumerism tools for an even bigger impact. Click the image below for additional strategies to meet today's benefit challenges.

4 Winning Benefit Strategies

Now it's your turn! How are you ensuring employees get the most out of their benefits? What steps are you taking to alleviate burden for your internal team? Comment below or email me at



Reid has a passion for helping brokers & employers strategize fresh approaches to benefit plans that contain costs and increase access to care - helping employers & employees control their healthcare dime, time, and peace of mind. He writes & speaks around the country and is the Co-Founder & CEO of freshbenies.

Download app NOW
Tanya Boyd
Tanya Boyd
President of Tanya Boyd & Associates

I didn’t want to go to urgent care or the ER. Using Doctors Online in my freshbenies membership, I went online to ask a doctor. The doctor responded and said to check my blood pressure. He followed up with the next day to make sure my numbers were OK. By then, the feeling was starting to go away. He told me if it persists to contact my doctor. It was great that I didn’t have to go somewhere and wait forever, and it was free.” - Kelli from Texas

Are you a freshbenies member?

Are you freshbenies member?

Marta from NC
Marta from NC

I’ve had a great experience using this app!

It’s very convenient with everyday life.


I use it all the time and highly recommend freshbenies to everyone!