Broker blog

Marketing has taken on a critical new role for insurance agencies, and understanding what that role is, how it impacts your business, and what you need to do about it is simply table-stakes for successful businesses. It’s not a nice-to-have anymore, and it’s time to decide that you’re either going to commit to it, or you’re going to become increasingly irrelevant to potential buyers. Your choice.

How many of your daily business activities have become virtual over the last few years? It’s one of the most exciting trends in the employee benefits industry as it can greatly improve communication efficiencies. From quoting, enrollment and benefits communication to the rapid adoption of private exchanges and benefit administration systems, much of the benefits business has definitely moved online.

Who benefits most from the work you do? Think about that question for a few minutes and let it really sink in. Because not everyone will get high benefit from the work you do best. And you aren’t the best at everything. So, we need to find a match between what we do best and those who need the things we do.

Did you read my recent sister article to this one? Not surprisingly, it’s called 6 Tips to Rock Your Social Media Strategy – Part 1. 

What’s the #1 reason an employer makes the decision to stop offering freshbenies? First, let me say this doesn’t happen often. But, when it does, we like to ask why they’ve made the decision to leave us. Almost always the answer is that their employees aren’t using the benefits, but they quickly follow up by taking the blame and saying that they didn’t do a good job of promoting the services. 

Do you believe the saying, “It’s better to give than receive?” It’s a great thing for a parent to tell a selfish kid. Personally, I like both! 

When I was in college, a friend called me with all the enthusiasm of a new convert gushing about an amazing book he read from an author named Napoleon Hill. The book was called “Think and Grow Rich.” It was the start of my love affair with business reading.