Broker blog

How are your enrollment meetings going? 

In my 15 years in the employee benefits industry, I’ve had my share of great and not-so-great enrollment experiences. I’m sharing 4 tips to help make the most of your voluntary enrollment meetings, particularly with larger groups… 

1. Conditions

I’ve found that there are TWO key components for successful enrollments meetings…

Can you believe another year is coming to a close? We’ve watched a new administration come into office, witnessed a bit of failed legislation, and seen some major merger and acquisition headlines. Without a doubt, more will unfold in the healthcare industry in the coming year. 

But first, we’re looking back at our FIVE most popular articles from the year gone by. Here we go…

“It’s free!” Those are words we all like to hear, right? But, they’re also words that can set off alarms in our minds. 

What if I said selling employee benefits to employers isn’t the main goal for brokers? While reading our freshbenies book of the quarter, The Little Red Book of Selling, I was reminded a broker’s role isn’t to sell benefits packages, but to give companies the opportunity to buy benefits for their people.

It’s happening. CVS is buying Aetna for $69 billion, which could make the deal the biggest merger of 2017.

Unless you’re living under a rock, you’ve heard about the increase in identity theft. It seems like there’s a big news story every week about breaches, etc. Target, Yahoo, and Equifax exposed most of the country - now we're learning that 57 million Uber users and drivers had their personal info hacked LAST YEAR. In other words, no one is safe. 

What do you think when you hear the term “employee engagement”? As a broker, you likely start thinking of your clients’ needs to ensure employees are aware and engaged with their benefits plan. A more traditional use of the term may refer to employee commitment levels toward the company purpose and vision. Both are accurate, and the two points are definitely connected.

Have the benefit challenges your employer groups face changed much in the last couple years? Certainly a few constants remain near the top of the list...